True Crime Podcast Sponsors Report [Jan 2026]
Published On: Jan 06, 2026
Over the last 30 days, we scanned 552 episodes across the top 200 true crime podcasts to find sponsor data. We tracked every single brand that put money behind host read ads.
The result is we found over 90 unique verified ad sponsors currently active in the space.
This report isn’t just a list of names. It’s a roadmap of where the money is moving right now. Whether you're looking for new brands to pitch or auditing your competitors’ reach, the data starts here.
Top Advertisers of Comedy Podcasts (Last 30 Days)
| Sponsor | Category | Shows Sponsored ↓ | Episodes Sponsored | Weekly Frequency |
|---|---|---|---|---|
| E-commerce | 10 | 15 | 3.5ads / wk | |
| Finance | 7 | 10 | 2.3ads / wk | |
| Health | 5 | 10 | 2.3ads / wk | |
| Home | 5 | 13 | 3ads / wk | |
| Health | 4 | 8 | 1.9ads / wk | |
| E-commerce | 4 | 8 | 1.9ads / wk | |
| Food | 4 | 7 | 1.6ads / wk | |
| Home | 3 | 3 | 0.7ads / wk | |
| Food | 3 | 7 | 1.6ads / wk | |
| Security | 3 | 3 | 0.7ads / wk |
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Comedy Podcasts With Most Advertisers (Last 30 Days)
Podcast | Total Sponsors ↓ | Top Sponsor | Ad Load | Eps Scanned |
|---|---|---|---|---|
 True Crime Obsessed | 25Verified Sponsors | Function | 3.0ads / ep | 10 |
 Serialously with Annie Elise | 22Verified Sponsors | OPositiv | 1.9ads / ep | 13 |
 Crime Weekly | 18Verified Sponsors | Rula | 2.6ads / ep | 8 |
 National Park After Dark | 17Verified Sponsors | IQBAR | 2.6ads / ep | 8 |
 People are the Worst | 14Verified Sponsors | ZocDoc | 9.8ads / ep | 5 |
 True Crime with Kendall Rae | 12Verified Sponsors | Rocket Money | 4.7ads / ep | 3 |
 Cold Case Files | 11Verified Sponsors | Homes.com | 1.5ads / ep | 15 |
 10 to Life | 10Verified Sponsors | Veracity | 2.4ads / ep | 5 |
 Murder, Mystery & Makeup | 8Verified Sponsors | AuraFrames | 2.5ads / ep | 4 |
 Clues with Morgan Absher and Kaelyn Moore | 7Verified Sponsors | Aura Frames | 1.7ads / ep | 6 |
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